The Core Pillars of Good SEO

Being visible online helps companies to boost brand awareness and become visible to their potential customers. However, since more and more brands are present online, standing out can be challenging without a good strategy for SEO. Chicago businesses that want to stand out in local or nationwide search results need to invest in SEO to reach their target audience online.  

Chicago SEO experts can provide professional SEO services to help companies build their brands online. Research shows that most consumers search for companies online first before visiting them or contacting them. This means that a good SEO strategy is crucial for creating brand awareness and online conversions.

The key pillars of good SEO include:

On-page optimization

This pillar of SEO is key for ensuring that the layout structure and content of the website is appealing to search engines. When working with a Chicago SEO expert, one of the areas of focus will be ensuring that the page is updated to meet SEO requirements including:

  • Improving user experience: this involves ensuring that the design, layout, and content of the website are appealing to search engines.
  • Improving technical aspects of the site: this involves ensuring that the website has good mobile responsiveness, crawlability, and ease of navigation. These aspects fall under technical SEO and are important for websites that want to rank high in search results.

Off-page optimization

One of the core pillars of good SEO Chicago businesses can benefit from is off-page optimization. This type of optimization focuses on building the credibility and authority of the website through strategies such as:

  • Backlinks: Backlinks from other websites to a company’s site help search engines identify credible websites. This means that link building can help websites get more visibility and better ranking on search engine results. SEO experts in Chicago can help companies achieve better credibility by utilizing backlinking.
  • Social media optimization: Most businesses have social media profiles that can be optimized to drive more traffic to their websites.

Quality content

Quality content is one of the core pillars of good SEO. The quality of content on a webpage determines its relevance and credibility meaning that search engines prioritize sites with relevant and high-value content when ranking search results. Making quality content is possible now with tools like grammarly and creating high-quality videos is easy with tools like FlexClip video maker.

SEO experts can help businesses identify the most relevant content for their specific industry and intended audience. This will ensure that company’s website ranks among the first results displayed in searches for relevant keywords.

Good SEO content goes beyond having relevant keywords and requires that the content also:

Provides relevant information

Content on a website will only offer value to the potential consumer if it answers their questions. This is why good SEO content focuses on providing value to the website’s visitors.

Visitors are more likely to stay on a page and engage with the site if it has relevant high-value content. This helps to improve the bounce rate of the website, a factor that plays a role in search engine rankings.

Attracts backlinks

High-quality content is more likely to be shared and referenced by other sites. This helps in backlinking, a key strategy in off-page optimization. The more credible backlinks a website gets, the more its authority and credibility increase. This is important for getting high rankings on search engines.